SaveStack
Independent research · Prices checked September 30, 2026 · Reader-supported: we may earn a commission when you visit a vendor through our links. How we rank

Home › Semrush alternatives

Cheaper alternatives to Semrush

Updated September 30, 2026 · Researched by the SaveStack team

Our verdict
Switch to Google Search Console and save $1,408/year vs Semrush. It is free to start, so you can try it before cancelling anything.

On this page: Shortlist · Quick comparison · FAQ

The price problem: Semrush starts at $117.33/month, billed annually (checked September 30, 2026). If that stings, you're not alone — these alternatives cover the same core jobs for much less.

The shortlist

1

Mangools

Save $1,181/year vs Semrush
$18.90/mo billed annually ($227/yr) (subscription)

Suite of 5 SEO tools (KWFinder, SERPChecker, SERPWatcher, LinkMiner, SiteProfiler) for keyword research, rank tracking and backlink analysis.

Pros
  • Very affordable annual pricing
  • Clean beginner-friendly UI
  • Covers keyword research, rank tracking and backlinks in one suite.
Cons
  • Smaller keyword database than Semrush
  • No PPC/advertising research, site audit depth, or content marketing toolkit.
Visit Mangools
2

Ubersuggest

Save $1,328/year vs Semrush
$80/year (Individual) (subscription)

Keyword research, site audit and rank tracking tool by Neil Patel with a low flat yearly price.

Pros
  • Very cheap flat yearly pricing
  • Keyword ideas, site audit and backlink data in one dashboard
  • Occasional lifetime deal ($120, limited offer).
Cons
  • Data depth and update frequency below Semrush
  • Lifetime deal has project limits and promo terms
  • No advanced competitive/PPC intelligence.
Visit Ubersuggest
3

Keysearch

Save $1,204/year vs Semrush
$17/mo ($204/yr) (subscription)

Budget keyword research tool with difficulty scoring, rank tracking and competitor gap analysis.

Pros
  • Cheap monthly price with no long contract
  • Solid keyword difficulty data
  • Includes rank tracker and YouTube research.
Cons
  • Smaller index than Semrush
  • No full site audit, PPC data, or large-scale content marketing features.
Visit Keysearch
4

Google Search ConsoleBest valueFree plan

Free
Free ($0) (free)

Google's own free tool showing actual search queries, impressions, clicks and indexing status for your sites.

Pros
  • 100% free with no limits
  • Most accurate impression/click data (straight from Google)
  • Indexing and Core Web Vitals diagnostics.
Cons
  • Only covers your own verified properties (no competitor research)
  • No keyword difficulty, PPC, or backlink discovery features.
Visit Google Search Console
5

Serpstat

Save $808/year vs Semrush
~$50/mo billed annually ($600/yr, Lite) (subscription)

All-in-one SEO platform with keyword research, rank tracking, site audit and backlink analysis.

Pros
  • Closest feature shape to Semrush among budget tools
  • Includes site audit and batch analysis
  • Frequent promo pricing.
Cons
  • Database smaller than Semrush
  • Promo prices not stable — confirm current list price
  • UI and data freshness lag the leaders.
Visit Serpstat

Quick comparison

ToolStarting priceFree planYou saveBest for
Semrush (the expensive one)$117.33/month, billed annually——Teams that need every bell and whistle
Mangools$18.90/mo billed annually ($227/yr)—Save $1,181/yearBloggers and small SEO teams needing core keyword/SERP data on a budget.
Ubersuggest$80/year (Individual)—Save $1,328/yearSolo site owners who want unlimited-ish keyword lookups at a fixed low price.
Keysearch$17/mo ($204/yr)—Save $1,204/yearNiche-site builders focused on low-competition keywords.
Google Search ConsoleFree ($0)YesSave $1,408/yearAny site owner who wants first-party, accurate search performance data.
Serpstat~$50/mo billed annually ($600/yr, Lite)—Save $808/yearSmall agencies wanting a Semrush-like workflow at roughly half the entry price.

Pricing sources: each vendor's official pricing page, last checked September 30, 2026.

FAQ

Why switch away from Semrush? Almost always price. You pay for an enterprise-grade feature set while using a handful of features. For Semrush specifically, switching to Google Search Console saves $1,408/year versus Semrush's sticker price.

Are cheaper tools worse? For most users, no. The gap is usually in extras you may never touch — advanced permissions, dedicated account managers, or compliance certifications. Check the Cons under each pick to see exactly what is missing.

Can I switch back later? Yes — nothing here locks you in. Start on a free plan or trial, migrate at your own pace, and keep your current tool until you are confident.

Prices checked September 30, 2026 and may have changed. We may earn a commission if you buy through links on this page.

How we rank: we check prices against each vendor's own pricing page, compute exact yearly savings versus the expensive tool, and list the trade-offs (Cons) for every pick. Commissions never decide the order — the biggest saver gets the Best value badge, and the cheapest free plan gets Free plan.

Also compare

S→
Cheaper alternatives to SE Ranking
SE Ranking starts at $103.20/month, billed annually
A→
Cheaper alternatives to Ahrefs
Ahrefs starts at $29/month (Starter)
A→
Cheaper alternatives to Adobe Creative Cloud Pro
Adobe Creative Cloud Pro starts at $69.99/month