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Cheaper alternatives to Semrush
Updated September 30, 2026 · Researched by the SaveStack team
On this page: Shortlist · Quick comparison · FAQ
The shortlist
Mangools
Suite of 5 SEO tools (KWFinder, SERPChecker, SERPWatcher, LinkMiner, SiteProfiler) for keyword research, rank tracking and backlink analysis.
- Very affordable annual pricing
- Clean beginner-friendly UI
- Covers keyword research, rank tracking and backlinks in one suite.
- Smaller keyword database than Semrush
- No PPC/advertising research, site audit depth, or content marketing toolkit.
Ubersuggest
Keyword research, site audit and rank tracking tool by Neil Patel with a low flat yearly price.
- Very cheap flat yearly pricing
- Keyword ideas, site audit and backlink data in one dashboard
- Occasional lifetime deal ($120, limited offer).
- Data depth and update frequency below Semrush
- Lifetime deal has project limits and promo terms
- No advanced competitive/PPC intelligence.
Keysearch
Budget keyword research tool with difficulty scoring, rank tracking and competitor gap analysis.
- Cheap monthly price with no long contract
- Solid keyword difficulty data
- Includes rank tracker and YouTube research.
- Smaller index than Semrush
- No full site audit, PPC data, or large-scale content marketing features.
Google Search ConsoleBest valueFree plan
Google's own free tool showing actual search queries, impressions, clicks and indexing status for your sites.
- 100% free with no limits
- Most accurate impression/click data (straight from Google)
- Indexing and Core Web Vitals diagnostics.
- Only covers your own verified properties (no competitor research)
- No keyword difficulty, PPC, or backlink discovery features.
Serpstat
All-in-one SEO platform with keyword research, rank tracking, site audit and backlink analysis.
- Closest feature shape to Semrush among budget tools
- Includes site audit and batch analysis
- Frequent promo pricing.
- Database smaller than Semrush
- Promo prices not stable — confirm current list price
- UI and data freshness lag the leaders.
Quick comparison
| Tool | Starting price | Free plan | You save | Best for |
|---|---|---|---|---|
| Semrush (the expensive one) | $117.33/month, billed annually | — | — | Teams that need every bell and whistle |
| Mangools | $18.90/mo billed annually ($227/yr) | — | Save $1,181/year | Bloggers and small SEO teams needing core keyword/SERP data on a budget. |
| Ubersuggest | $80/year (Individual) | — | Save $1,328/year | Solo site owners who want unlimited-ish keyword lookups at a fixed low price. |
| Keysearch | $17/mo ($204/yr) | — | Save $1,204/year | Niche-site builders focused on low-competition keywords. |
| Google Search Console | Free ($0) | Yes | Save $1,408/year | Any site owner who wants first-party, accurate search performance data. |
| Serpstat | ~$50/mo billed annually ($600/yr, Lite) | — | Save $808/year | Small agencies wanting a Semrush-like workflow at roughly half the entry price. |
Pricing sources: each vendor's official pricing page, last checked September 30, 2026.
FAQ
Why switch away from Semrush? Almost always price. You pay for an enterprise-grade feature set while using a handful of features. For Semrush specifically, switching to Google Search Console saves $1,408/year versus Semrush's sticker price.
Are cheaper tools worse? For most users, no. The gap is usually in extras you may never touch — advanced permissions, dedicated account managers, or compliance certifications. Check the Cons under each pick to see exactly what is missing.
Can I switch back later? Yes — nothing here locks you in. Start on a free plan or trial, migrate at your own pace, and keep your current tool until you are confident.
Prices checked September 30, 2026 and may have changed. We may earn a commission if you buy through links on this page.